Angeli is the Founder and COO at Workast. Her team ensures our users have an exceptional customer experience with Workast and takes care of all user issues.
You've created an online store. Congratulations! You're on your way to eCommerce success.
But now what?
Just because you've built it, doesn't mean customers and sales will come. In order to increase sales and create a successful business, you need to take some proactive steps.
Here are nine actionable steps you can take today to start increasing sales in your store.
Nothing kills online sales quite like a slow and unresponsive website. This is especially true during the holiday shopping rush, when people are looking to buy gifts quickly and efficiently. If your online store takes too long to load or isn't optimised for mobile devices, then you're likely losing out on sales.
To ensure that your site is fast and responsive, start by making sure that you're using a good hosting provider. A shared host might be fine for a small website, but a large store will need a more powerful server. We recommend using a VPS or Dedicated Server for optimal performance. Another excellent option is to use an online store platform, such as Magento. You can even optimize it with various guides, like this one on Magento performance optimisation to increase sales and page load speed. Next, take a look at your theme and see if it's optimised for speed. A good rule of thumb is to choose a theme that is lightweight and doesn't include any unnecessary features or bloated code. Additionally, make sure that your images are optimised for the web and that you're not using too many Javascript files. Last but not least, you can choose a headless eCommerce platform when building a website for your eCommerce store, if you care about your site's page speed.
Any good marketer will tell you that SEO is essential for driving traffic to your website. And traffic is essential for making sales. Without people visiting your site, you'll never make a sale.
There are a lot of moving parts to SEO, but there are some simple things you can do to get started. First, make sure your site is well-designed and easy to navigate. Secondly, create quality content that is relevant to your products or services. Smart content marketers utilize AI SEO tools to generate content that cover many relevant keywords and will actually rank in the SERPs. Third, avoid toxic backlinks and boost your search engine ranking. Lastly, use keywords throughout your site so that people can find you when they're searching for what you offer.
Social media is a powerful tool that can be used to drive traffic to your website and increase sales. Use platforms like Facebook, Twitter, and Instagram to promote your products or services. Share high-quality images and compelling copy that will entice people to click through to your site.
You can also use social media ads to target a specific audience and get your products in front of people who are most likely to buy them.
Another great way to increase sales is through email marketing. Email allows you to stay in touch with your customers and prospects, and remind them about your products or services. You can also use email to send special offers or coupons to encourage people to buy from you.
To get started with email marketing, create a list of people who have either purchased from you in the past or shown an interest in what you sell. Then, craft quality emails that offer value and include a call-to-action for recipients to visit your site.
People love a good deal, so offering discounts is a great way to increase sales. You can offer discounts on your products or services, or give a percentage off to people who purchase multiple items. Just be sure that you don't discount your prices too much, as this can erode your profits.
You can also offer free shipping for orders over a certain amount. This is a great way to encourage people to spend more money on your site. As an advice E-commerce company owners should use route planners such as Circuit Route Planner to optimize delivery driver's routes and save time. Make sure your customers will love your quick work!
Urgency is a powerful marketing tool that you can use to increase sales. When people feel like they need to act quickly, they're more likely to make a purchase. You can create urgency by offering limited-time discounts or deals, or by running flash sales.
Just be sure not to overdo it with the urgency. If you create too much urgency, people will start to feel like they're being pressured into buying something, and they'll be less likely to make a purchase.
The easier you make it for people to buy from you, the more sales you'll make. So take a look at your checkout process and see if there are any ways to simplify it. Can people easily find the products they want? Is the checkout process straightforward? Are there any unnecessary steps that can be removed?
You can also offer multiple payment options so that people can choose the one that's best for them. And don't forget about customer service! Make sure you have someone available to answer questions and help people with any problems they might have.
People love stories, so tell yours! Share the story of how your business got started, or how you came to create the products you sell. When people feel a connection to your story, they're more likely to buy from you.
You can also use stories to highlight the features and benefits of your products or services. Share a case study of someone who used your product and had great results, or write about how your service has helped people in the past.
People like doing business with other people, so don't be afraid to get personal on your website. Share photos of yourself and your team, and write about your company culture. The more personable you are, the more likely people will be to do business with you.
And when you're writing copy for your website, make sure to use a friendly and approachable tone. This will make it more likely that people will want to buy from you.
There are several things you can do to increase sales in your online store. By following these tips, you can encourage people to buy from you. You will also be sure to see an uptick in revenue for your store in no time! Just remember to take things slow, and focus on quality over quantity; and before long, you'll be an eCommerce pro! So what are you waiting for? Get started today!
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