How to Use Indirect Marketing to Promote Your Brand in 2023

In this competitive business world, many startups and small businesses find it challenging to build brand awareness and reach their target audience. Thanks to indirect marketing that is solely focused on gaining your audience’s trust and encouraging them to become your loyal customers. Today, many brands are harnessing the power of indirect marketing to promote their products and services and attract a wider audience.

The best thing about indirect marketing is that it is a value-driven marketing approach that promotes your brand without being too salesly. The goal of every business is to convince their target audience to buy their products or services. They invest in traditional marketing tactics like paid advertising campaigns, run email marketing campaigns, send newsletters – to name a few.

However, indirect marketing is a different type of marketing that allows your prospective customers to engage with your brand and build trust in your services. With indirect marketing, you can build a loyal following who will eventually buy from you. 

So, having an indirect marketing strategy can help your small business grow and thrive. Let’s discover how indirect marketing can help your startup business to grow and what are some interesting indirect marketing ways for your business.

Indirect Marketing for Your Business

A good indirect marketing strategy is a sensible approach that allows your business to build a large and engaged audience. Indirect marketing involves different marketing techniques that can establish your startup as a market leader in the industry. By incorporating the effective inbound marketing strategy, you can generate high-quality leads and make your business profitable.

The goal of indirect marketing is to educate your target audience, create brand awareness and build a strong relationship with them. It is a lead generation process that generates more leads by creating the value-added content and giving valuable solutions to your potential customers.

Having a solid indirect marketing strategy for your small business can promote your products and services in numerous ways:

·         Build an engaged audience

·         Increase your brand awareness

·         Develop a brand message

·         Create a trustworthy brand image

·         Generate more leads

·         Increase your marketing ROI

4 Effective Indirect Marketing Techniques

There are different types of indirect marketing that marketers can adopt to achieve their business goals. Let’s explore some really effective indirect marketing techniques, every startup business should try:

1.       Content Marketing

It is one of the most effective indirect marketing techniques that can do wonders. When you create educational and valuable content for your audience, it will capture their attention. This type of marketing focuses on building awareness and providing value to your prospects. By creating informative posts, you can inform your audience about your products and services. You can educate people about your product by highlighting its key characteristics.  

Marketers can create brand awareness by creating and publishing content on a variety of platforms. For instance, you can create blog posts, podcasts, videos, live events, videos, podcasts, and free tools to bring awareness about your product or service. If you choose to distribute your content via email, make sure to check phishing statistics so that your recipients are safe during your email campaign. When you create educational content for your audience and explain how it can improve the lives of your prospects, it will improve your brand credibility.

2.       Search Engine Optimization

It is another effective form of indirect marketing that can help businesses to rank their websites on the top search engine result pages. Search engine optimization (SEO) includes all the on-page and off-page activities that can make your website visible in the search result ranking. With effective SEO techniques, you can make your content discoverable. When people find your content interesting, they will try to engage with your content and give your product or service a try.  

In order to make your website’s content available in higher rankings, you need to create value-added and problem-solving content for your target audience. Furthermore, incorporating the right keywords in your website’s content will make it easier for your customers to find your website on Google. It will build trust and make your brand a reliable source of information.

If truth be told, search engine optimization is an important part of your digital marketing strategy that can make your business successful. People use search engines to find information about your products and services. It sends digital traffic to your website and other marketing channels. It increases your website visibility and provides users with the more accurate information about your business in the search results.

Startup business owners are advised to create a solid SEO strategy, identify the right keywords, and publish high-quality content that solve your customers’ problems. Educating your audience about your product can help you capture, nurture and convert potential leads.

3.       Social Media Marketing

In this digital world, investing your efforts and resources in social media marketing has become indispensable for every business and startups are no exception. Social media marketing is undoubtedly a great indirect marketing technique that has taken over traditional marketing techniques. It provides brands with an amazing opportunity to market your business to a wider audience.

Identifying the right social media channels is important for startup businesses to promote their services or products. Facebook, Instagram, Twitter, LinkedIn, YouTube are a few famous social media platforms where you find an audience that might be interested in your brand. Creating visually attractive content and posting it on different social media platforms will help you attract your prospective customers.

You need to stay on top of the latest trends and utilize them according to your brand. Using hashtags is the best strategy to represent your brand. Moreover, creating interesting and mobile-focused social media posts can help you catch the interest of the mobile audience. Regularly post engaging social media content on digital marketing channels to build a large, engaged community and provide value to your prospects with educational and entertaining content.

4.       User-Generated Content

User-generated content (UGC) is an effective indirect marketing approach that can give your startup business significant growth. Basically, UGC includes photos, videos, and statements from active and engaged followers. It is the most authentic and the best way to represent your company and encourage prospective customers to give your products or services a try.

You can run user-generated campaigns to build brand awareness. For instance, you can run a contest and encourage people to share their photos and videos of when using your product or service. You can use branded hashtags for the contests to build brand awareness and draw the attention of a huge audience.

Reward people when they share their reviews to keep them interested and entice new users to share their reviews. People who regularly share their reviews about your products or services can serve as your brand advocates and represent your brand in their circle. It will increase your brand reach and encourage more and more people to give your products a try.

You can incorporate ugc into your content strategy and strengthen your overall business strategy. Every startup should use UGC to increase their brand credibility, maximize user engagement and boost conversion rate. Your brand should also implement this indirect marketing technique into your digital marketing plan to build brand trust, develop a strong community and spark engagement.

Final Note

All in all, indirect marketing is an affordable and proven way to create a positive brand image and build a solid audience base. You can attract, convince, and convert customers, build strong and engaged communities and build brand trust. Startups and small businesses can follow indirect marketing techniques to keep their brand at the top of the customers’ mind. Experiment with these indirect marketing methods mentioned above and you will definitely observe a significant improvement in your business conversion and sales.