How to Grow Your Small Business on Social Media in 2025: Viplikes’ Tips for Entrepreneurs

Today it is difficult to imagine our life without modern social networks - for most users they have become part of everyday life, but for some it is a great way to take their business and financial situation to a new level. A lot has changed over the past few years, and in 2025, entrepreneurs are considering social platforms not just as an additional option for business promotion, but as the main tool. 

Why are SMM tactics effective? You don't need to search for your potential customers on your own, they are already here - the main thing is to find the right approach and attract their attention. This task also requires your efforts, but attracting and retaining an audience is much easier than searching from scratch in an attempt to generate leads. 

However, being on the Internet is not enough. To get the most out of social resources, you need great tactics for promoting and interacting with users. In today's post we’ll share three tips on how to strengthen the presence of your small business and get more clients online. Keep reading!

1. Invest in Your Page

When it comes to promoting commercial accounts, the first thing entrepreneurs think about is advertising and collaboration with influencers. This tactic takes place, but it is most effective for more experienced businessmen who already have a base and a large budget for promotion. If you have just started your journey or don’t want to spend a lot, take a closer look at the services that are offered on Viplikes; this company is classified into additional support for entrepreneurs and bloggers, offering various incentives for quick and easy growth. 

The biggest advantage is that you don't have to spend a lot of time and effort - incentives for different platforms on this resource. As an example, if you promote your business on Instagram and Facebook, you can buy all metrics in one order. The delivery time is as fast as possible, and all interactions are genuine and come from real active users. 

Don’t compare this method with buying bots - these are different things. Using professional services is safe, unlike low-quality ones with bots. Invest wisely and don't fill your pages with "junk" such as inactive pages. 

Such offers are usually cheap, but they are completely ineffective and unsafe. Use incentives only from trusted advertising companies, and then you’ll see the result.

2. Stay Up-to-Date on Trends

It has been proven by time and experience that people love companies that follow trends and actively use them in their publication feed. What does it mean? In fact, this means that you need to be aware of the latest trends and follow them in order to attract and retain your potential customers. 

This is especially important if your target audience is Generation Z. They love it when companies have a friendly tone of voice and are not too "official".

Where and how to find trends? The simplest thing is to analyze the content of your competitors and see which publications  on the feed are the most popular and have high engagement. This is what you need. By the way, you can also "spy" content from third-party resources and use it on your main platform (for example, use TikTok trends on Insta).

Important: Recently, we have seen a trend that users like commercial content when it is personalized and humanized. This means that you should try to include employees, directors, and even clients in your publications. Be open and authentic - this is the main trend!

3. Take Advantage of Short Videos

Short clips have become a real boom in the last few years. If earlier users preferred longer and more informative videos, today short videos are the ideal option. They require less attention and time from users, but are more effective in terms of promotion. 

Plus, with short videos you can attract a huge audience and take your company to a new level. This is how many brands promote their commercial accounts on IG: through Reels, they find new subs and turn them into customers through posts and interesting information.

However, it is important to understand that just using clips is not enough. They should carry the value of your company and be filled with meaning. Otherwise, you should not expect visible results - the competition is fierce, and your clips may remain “invisible" to most users. 

To find inspiration (this is especially important at the beginning of the journey), study the pages of your competitors, opinion leaders, and creative individuals. Experiment and personalize these ideas for your business by adding more publishing features. It works, try it!

4. Analyze Results 

No growth is possible without timely analysis. Many companies, in an effort to attract as many new customers as possible and make traffic better, overlook their indicators, which change literally every day. Having achieved a certain result (for example, if a video gets a lot of likes), entrepreneurs believe that this is enough – it will only get better. But the fact is that algorithms are not a constant variable - they change, and some companies remain in the user feed, while others become less visible. 

Therefore, no matter what stage of promotion you are at, never lose sight of your stats and always analyze them. Most platforms have their own built-in analytics tools, but if you need more extensive data, try marketing analytics AI software. And in general, consider the possibilities of using artificial intelligence for business - you will discover many options for automatization workflow and facilitating marketing.

Final Words 

Building credibility and promoting your account on social platforms is not an easy task for 2025. But trust us, it's much easier than starting your own company from scratch, even if we're talking about a small business. Be sure that you will be able to leverage the promo process and become more competitive in this digital environment. Try the tips we shared today, and remember - there is no sweet without sweat. Good luck!