8 Management Tips For SaaS Marketing Teams

Building a profitable B2B SaaS business requires a lot of effort and investments. However, the task of managing your SaaS Marketing teams is even more crucial.

The reason is simple! 

Marketing Teams create and execute marketing strategies that aim to bring you more ROI (Return On Investment). And without a profitable ROI, your SaaS business will likely cease to exist with time.

Now, what do you think happens if a supposedly perfect marketing plan fails due to errors from improper team management? Or what if by introducing a management tool, your team can double the previous year's ROI?

In this article, we'll outline the best tips on how to effectively manage your SaaS marketing teams and gain more results. But before that, let us take a quick peek into the various marketing roles that these management tips apply to.

What are the Important Roles Within A B2B SaaS Marketing Team?

In any B2B SaaS marketing team structure, the following marketing roles must be present:

Chief Marketing Directors (CMD) is in charge of creating and managing the company's marketing strategy. 

On the other hand, the marketing manager collaborates closely with the CMD to create and carry out marketing strategies and initiatives. 

The content marketing manager is responsible for the content strategy of the SaaS business. This entails creating and managing content for all platforms and making sure that it is correct, consistent, and true to the brand. 

SaaS content marketing teams must closely collaborate with the content marketing manager to create a content strategy that supports the company's general marketing objectives.

Social Media managers handle the company's social platforms. They create and put into action programs to increase the company's social media presence and interact with clients and potential clients online. 

Also, they produce and manage content necessary to drive engagement.

The ability of an Analytics Manager to track important indicators and offer insights for every marketing strategy is very crucial to your business's success. Analytics managers work with the marketing team to pinpoint areas that could see some improvement. Data analysts have shown to be excellent analytics managers, presenting you with a clear image of what needs to be done and structured. Aside from these four roles, a marketing team should have brand directors and other niche-specific members.

Best Tips For Managing SaaS Marketing Teams

Now that we've established the important roles within a B2B SaaS marketing team, here are the best 8 tips to help you manage them effectively:

Work With A Goal In Mind

The goal of every marketing team is to raise genuine awareness of the company's services and increase sales as a result. 

Therefore, the chief marketing director should establish objectives and plans for market research, product innovation strategies, prices, promotional campaigns, and media relations.

Set milestones for each month and integrate an agile methodology like a sprint to achieve it effectively.

Note that each team member must have a thorough understanding of the needs and desires of the target market to accomplish this.

Create A Budget And Track Resource Distribution

A majority, if not all, of the activities, carried out by marketing teams, require funding. A viable budget should be proactively developed based on the aims and objectives of the team. 

Every little detail should be covered when creating a budget, including funds for unpredictable changes. After all, it makes no sense to suddenly halt your marketing efforts or ads campaign just because of an insufficient budget.

The team manager should be put in charge of distributing the budget accordingly while keeping a record of the resources distributed. This is essential to avoid the misuse of resources and prevent unnecessary spending.

Also, a digital or hard-copy record of budget distribution will help you claim some tax returns wherever possible

Establish A Transparent Hierarchy And Structure

Within the marketing team, it's critical to establish a clear structure and chain of authority. This ensures everyone is aware of his or her responsibilities and reduces the risk of confusion whenever there is a crisis.

The team also needs a visionary leader who is in charge of establishing concise objectives and tactics. An efficient team leader should be in charge of assigning tasks and making sure that everyone on the team is held fully accountable for their performance.

Track Your Marketing Effort

You need to spot marketing bottlenecks by using a tracking system for leads and conversions. Your analysis will help determine which marketing initiatives are producing more quality leads, what channel is more effective, and how much effort you need to invest.

Moreover, recent statistics show that 85% of customers will pay more for a SaaS product if they are offered an excellent customer experience. But that's a service you can only offer if you see how different leads behave at each stage of your marketing funnel.

Having a customer data platform can assist you in meeting your marketing objectives. When these sorts of platforms are utilized, the growth of a platform or business increases.

Prioritize Data Security

With the ever-growing data theft and cyber security alarms going off nowadays, SaaS companies must heavily invest in data security.

SaaS Marketing teams should ensure that both the business and clients' data are well protected. To achieve this, a no-log VPN is highly recommended, they can be very useful as they do not maintain records of any private information sent over the network. Your whole Internet traffic is routed through secure tunnels, shielding it from the prying eyes of cyber attackers, hackers, ISPs, and other intrusive parties.

Moreso, team members must be educated about the risks of security breaches caused by using public networks for data handling.

Schedule Frequent Meetings To Review And Assess Team Progress

Team members should meet frequently to communicate updates, debate problems, and identify solutions during meetings. This is especially true if your marketing team is leveraging an agile methodology to achieve faster results for a complex project.

It is normally advised to meet, whether digitally or physically, a minimum of once each week. The frequency of these meetings might also vary based on the size of the task at hand and the team.  

Outsource Specific Tasks When In-house Experts Are Unavailable

In situations where your in-house members are unable to handle the excess workload on ground, ensure you outsource it to reputable experts. Forcefully assigning workloads to a limited number of team members will only yield inefficiency - and probably lead to marketing errors that could cost you a lot.

Reach out to SaaS content marketing professionals, discuss your plans, partially integrate them with your marketing tracks, and work in tandem to achieve a specific goal. Work together to build systems and operating procedures your team can use going forward.

Set A Reward System In Place

If there's one thing that keeps most workers going, will be the little incentives and encouraging words they get after each project.

Learn to appreciate your marketing team members. You can set up a performance management system in place to measure the progress of each individual on your team.

Afterward, publicly reward the best-performing members. This will set up a healthy competitive environment and ensure everyone puts in their best to achieve amazing results.

Final Thoughts

Marketing is hard, but that's only true if you're managing your team wrongly. As a SaaS business owner or manager, ensure you fill your team with the right set of people and define a reasonable goal for them to meet.

Make sure the data of your potential customers are properly secured. Put a tracking tool in place to assess your marketing efforts and subtly follow up with the performance of each team member.

That said, there is no one-size-fits-all solution. But your SaaS Marketing Team can achieve better results if all the tips above are efficiently applied.