7 eCommerce Copywriting Tips to Increase Your Sales

eCommerce thrives on copywriting. The written content allows customers to make informed decisions about making purchases. If it is good enough, there are chances that the content will improve sales as it will convince more customers to buy. 

This is why, copywriting has to be done with extreme care. It has to be done while considering a few things. But this doesn’t mean it’s hard and you can’t do it. To help you out, we’re going to be discussing some of the best tips that you can use while copywriting. If you follow them, chances are that the sales of your eCommerce will increase, just as we said.  

Best copywriting tips for improving sales of an eCommerce store 

Following are 7 of the best eCommerce copywriting tips that are recommended by experts. We’re going to discuss each one comprehensively, so you have no problem understanding them.

1. Consider Your Ideal Customer

The first tip that almost every eCommerce expert gives is that the content has to be tailored to the ideal or targeted audience. Consider their pain points, interests, and needs when you’re copywriting. Then make your content address these things. 

The language and tone of your content should also be appropriate for your ideal customer. It should be like you’re having a conversation with them. These things will help you resonate with your customers better and there is a higher chance that they’ll make a purchase. 

If you’re wondering how you’re supposed to determine the things we mentioned above in the first place, there are a few ways. Some of them are performing market research, taking surveys, and making buyer personas. 

2. Incorporate Compelling Headlines In The Content

Adding headlines to your content while copywriting can be a great way to attract and retain customer attention. They help structure the content in a way that looks appealing. However, this doesn’t mean that you can add random headlines, they have to be compelling and relevant to the core message of the content. 

Besides this, the headlines should only be added when needed. For example, to start a new argument or to convey a new bit of information that’s a bit different from the following one. 

Lastly, while copywriting, using action words, numbers, and emotional triggers in your headlines is always a good idea. These things draw readers in.

3. Convey Benefits Over Features 

The best way to convince readers and prospects to buy something is by putting forth the benefits of your products or services. Telling them the features is a good thing but it’s an old tactic. You should rather portray the features as the benefits.

This is because people buy solutions, not features. Try to explain how your product can improve their life and make it easier in your content. For example, a fashionable sweater might be made of cotton but think about how soft and cozy it would feel to wear it. 

This tip has to be considered in all types of copywriting but especially when you’re writing product descriptions. 

4. Use Storytelling

The best way to make the customers and readers feel connected is through a story. Try to incorporate storytelling techniques in your content while copywriting. 

Craft a compelling narrative that goes well with your products or services. Show your audience how they can get rid of their problems with what you’re selling. This tip is directly related to the following one as the benefits can also be conveyed in a storytelling manner. 

By doing this, you’ll form a sort of connection with the audience, and they’ll be more prone to purchasing. 

5. Add Power Words To Your Content

Adding persuasive and powerful words or phrases to your content will invoke a sense of urgency among your readers and customers. This sense of urgency will push them to make a decision quickly. More often than not, they end up buying rather than moving forward. 

Some of the words and phrases that you can use are “Exclusive”, “Limited time offer”, and “Free shipping”. We’re not asking you to use such words and phrases throughout your content. It would be best if you only used them where they feel appropriate. 

If you have trouble deciding where to use them in your content, consider using a paraphrasing tool. Such a tool can replace words and phrases with more appropriate ones, including power words throughout the given content. 

That said, try not only to use such words and phrases but fall true to them as well. For example, if you add a “Limited-time offer” to your content while copywriting, be sure to provide the customers with an actual offer too. Not doing so will mean that you lied. 

6. Social Proof Is A Must

Social proof is a great way to win the trust of new customers. Let the testimonials do the talking. Showcase the reviews of your product and use user-generated content while copywriting. 

These things will build a social validation and the doubts of new readers or customers will be cleared. They won’t hesitate to make the purchase. 

You can add social proof to wherever you see fit. It’s not like it must be added in specific places. 

7. Throw In A Call To Action (CTA)

You might’ve already noticed that the content of most well-established eCommerce stores has a call to action at the end. It is time you start doing so as well. 

Clearly define what action you want your customers to take next. Whether it’s adding an item to their cart, signing up for a newsletter, or making a purchase. 

If you’re wondering why doing so is important. Take a look at this stat: Studies show that action-oriented CTAs, like “Get Started” and “Shop Now” can increase conversion rates by up to 121%. 

These are the 7 best copywriting tips for improving sales of an eCommerce store. With that, our post comes to an end. 

Final Words 

Copywriting is important for an eCommerce store. Good content can lead to increased sales. This is why, it is important to carefully craft such content. In this article, we have discussed 7 of the best copywriting tips that experts suggest. Following these tips will most probably increase the sales of your eCommerce store.