Marketing agencies and people working in this field are constantly facing the challenges of the ever-changing marketing world. It's becoming really hard to be in this business and do a good job. The only thing that seems to be constant in marketing is 'change'. 

80% of marketers say their industry changed more in the past three years than in the last fifty. And it continues to do so. 

Whether you have one of the most successful businesses or a startup, the shifts and changes coming mostly through the digital world, apply to everyone. What has been happening in the field of digital marketing has passed beyond our wildest dreams. What was once thought to be a passing trend is now definitely here to stay and evolve further. 

This means that marketers should continually educate themselves and keep track of the latest trends and statistics to stay ahead of their competition. 

How do you do that? What techniques should you apply in 2023 when it feels like we've seen everything there is to see in this field? This article is here to help you with that. 

We're offering you the latest and best marketing techniques for 2023.

Using the right email marketing alternatives

To be effective, email marketing needs to be done properly and through the right email service providers. MailerLite is one of the first and best-known email service providers out there, but now there are plenty of other MailerLite alternatives to choose from. Picking the right one for your business will provide you with optimal results. 

Although maybe email marketing sounds rudimentary and old-fashioned it still holds one of the most important places in marketing strategies. Statistics for 2023 say that email marketing generates 36$ for every dollar spent. So, it's still very relevant and worth investing in.

As part of digital marketing, it's used to build a long-term relationship with customers, and that's why it's important what provider you choose to handle that relationship. 

Regular brand health 'check-ups'

Tracking brand health metrics creates awareness of how your brand is doing. By knowing where your company stands in the present you're able not only to predict but also to prepare for your future moves. 

Any marketer knows that brand quality and health are key to creating a tailored marketing plan. The occasional survey on various aspects of your brand will provide you with data that are marketing gold. Statistics and data analysis are like the alphabet of marketing. 

Provided you are a small business owner, you need some advice on how to grow your brand as your company expands.

So, keep this in mind. Research how to do it and use it to prosper. 

Use a landing page

A landing page in digital marketing terms means a separate page created with a specific goal in mind (a campaign or sales purposes). It's meant to take the user to a very particular page which usually has a very simple but clear message. It's where the user 'lands' by following some of the ad links on Youtube, Google, Facebook, Instagram, etc. 

A landing page is different from a homepage by being simpler and not containing all of those options and extra links. It usually has a very distinct Call To Action (CTA) placed explicitly for the user to follow. By being so straightforward and precise a landing page leads the user to the final goal usually with a single click. 

Using landing pages in digital marketing is a great strategy that will save you lots of money, and save the users lots of time navigating through your webpage.

Search Engine Optimization

SEO is not news in digital marketing but it will continue to be very relevant in 2023. The SEO industry is worth over $50 billion in 2023. 

It all seems to come down to SEO in the end. Most people don't go beyond page one on Google. So the fight is to stay on the first page. If your marketing team hasn't done something to boost their search engine results, 2023 is surely the time to do this. 

There are several different aspects of SEO worth developing in your marketing plan. Content Marketing, Keywords Research, and Link building are just to name a few. SEO content marketing is maybe the most important aspect worth investing in. It's the cross-section of marketing, SEO optimization, and creating great content for your product. It's what brings these three things together and makes them work towards a mutual goal - better marketing for your product. 

Keep influencers at hand

Influencer marketing is now an established form of digital marketing. The term 'influencer' has been taken differently in the past and all aspects of it are still not completely understood by everyone. 

But, it has now taken a mainstream form and proved to be a very valuable tool in online marketing and an extremely big part of social media content. 

Influencer marketing has grown to $16.4 billion in 2022. This is only expected to grow further in 2023. 

Influencer marketing is something similar to using celebrities for advertising but a little bit more subtle and with a more personal touch. Professional influencers are usually people that have put a lot of time and energy into building their relationship with their audience and will think twice before they present something to the people who trust them. 

So when using influencers as a marketing technique there are some things that you need to have in mind

Use short-form video content

Why is this so important as a marketing strategy? The emphasis is on 'short' and 'video'. 

Why short? As our attention span is decreasing by the minute, the term 'short' here is pretty self-explanatory. We no longer have the ability or the concentration to go through lengthy articles or long videos explaining what we need to know

So how long is a short video? Anything up to 2 minutes and 30 seconds is considered a short video. We've seen from social media that content can be communicated even in six seconds. It is up to the creativity and craftsmanship of the creator to do a good job within this timeframe. 

Why video? Videos are becoming the most popular form of content for all kinds of purposes. Most people will go for video content instead of any other form simply because it's more engaging and more entertaining. It's also easier to follow and provides easier memory retention. 

Videos have proved very successful for B2B marketing too. Through the magic of TikTok, Youtube shorts, Instagram reels, and the like, short video content has become so easily available and user-friendly. You can also convert tiktok to mp3 videos and reuse the videos on multiple social channels.

Another aspect worth mentioning is that videos can be transcribed and watched even without headphones. Statistics show that most people watch videos with no sound because they are in a crowded space, multitask, or are not able to hear well without headphones. It just goes to show the many different ways in which video content can be used. 

Feeling prepared to up your marketing game?

2023 sure sounds like the future is here. And with that our mindsets must change and evolve in all aspects of life. Marketing is just one of them. If you're feeling lost in the world of marketing, we hope that this article has been of some help. Nobody knows what the future holds and what will be happening in this everchanging field. But we do know what has worked so far, and what needs to be slightly altered to make it work even better in 2023.